Studo Guide Mis Essay Example for Free

Studo Guide Mis Essay Data gathering and reporting by manual process can affect the business as humans mistakes happen with the data entry. It is also time consuming as it keeps back the completion of the profit and loss statements, as some departments inquire to update data after submitting in which the analyst has to send the original copy and wait for completion before entering it into the final document. By collecting data of fifty headquarters at the same time and entering it into a spread sheet won’t tell which business branch is experiencing problems and if they are making a lost or a profit. It will impact the business as this spreadsheet software doesn’t specify in detail the business braches performance and will lead to make a lost in some branches. The business should implement software that will permit them to have a closer look of the business performance of each branch. If a business branch is always making mistakes in their reports the person in charge of that CASE STUDY Snyder’s of Hanover: New Systems for an Old Family Company Harry V. Warehime began tempting the taste buds of southern Pennsylvanians with his Hanover Olde Tyme Pretzels in 1909. Since then, Snyder’s of Hanover, as the company came to be known, has expanded its business beyond any scope that its founder might have dared to imagine. Snyder’s of Hanover remains a family-owned and family-run company, but it has become the world’s second largest pretzel maker, with 12.1 percent of the pretzel market. Snyder’s pretzel and chip varieties include Old Tyme Pretzels, Jalapeno Pieces, Butter Snaps, and EatSmart All Natural Veggie Crisps, as well as other popular snacks. In 2002, Snyder’s posted revenues of $164 million, trailing only Rold Gold, the reigning champion of the pretzel industry. In addition to manufacturing its complete line of snack foods, Snyder’s distributes its own products, as well as those of other snack food companies such as Tasty Baking Company’s Tastykakes. With 40 distribution facilities all over the United States and Europe, over 4,500 products, and over 150 product lines, the home office in Hanover, Pennsylvania, has a considerable amount of data to manage. If there was one last vestige of old-fashioned business left at Snyder’s, it was the company’s method of managing and analyzing data. Although Snyder’s sells more than 78 million bags of pretzels, chips, and organic snack items each year, some of its core systems were still heavily manual and paper-based. Snyder’s financial department was using electronic spreadsheets for much of its data-gathering and reporting. Lois Stambaugh, Hanover’s financial analyst, would spend the entire final week of each month collecting Excel spreadsheets from the heads of more than 50 departments worldwide. Then she would consolidate and reenter all the data into another Excel spreadsheet, which would serve as the company’s monthly profit-and-loss statement. The financial data were harvested and consolidated the same way at the end of each fiscal quarter and the end of each year. The overwhelming presence of the human factor made data-entry mistakes a concern. If a department needed to update its data with last-minute information after submitting its spreadsheet to the main office, the head analyst had to return the original spreadsheet, and then wait for the department to resubmit its data, before finally entering the updated data in the consolidated document. Perhaps most important, this system of gathering the company’s financial statistics at regular, but infrequent, intervals meant that important data simply were not available as often as they were needed. Snyder’s lacked the ability to react to sudden trends and unpredictable events because the data were supplied too late to adjust shipping schedules, pricing schedules, or delivery counts. CEO Michael Warehime and his management team could track the gross profits of business units but not the performance of each of Snyder’s 4,500-plus products and over 150 product lines. For example, the spreadsheet-based system lacked the detail to show whether a specific snack product such as Sourdough Hard Pretzels or Pumpernickel Onion Sticks was actually making or losing money. For a business focused on both production and distribution, this was a hindrance to growth. Additionally, the spreadsheets could not reveal which distribution routes were worthwhile and which were cutting into the company’s profit margin. Under these circumstances, Snyder’s could only use the sales data it collected to make rough predictions about how much of a product should be manufactured and how quickly a product run should be repeated on a particular distribution route. Snyder’s market share had been growing steadily until 2002, when it suddenly stalled; its annual sales growth, which had outpaced the industry’s for years, was then no better than average. It was time to leap forward to a more modern approach in which the company could react to data immediately. In late 2002, Snyder’s of Hanover solicited the help of Satori Group, a provider of business performance management solutions to the consumer packaged goods industry that is headquartered in Conshohocken, Pennsylvania. Satori Group demonstrated how Snyder’s could implement its proCube software to gather better sales and marketing data and, therefore, make better business decisions. ProCube would automate Snyder’s budgeting processes, creating accurate forecasting facilities, improving financial reporting techniques, and refining Snyder’s product marketing analysis so that Snyder’s could evaluate the viability of each of its individual brands and products. Such analytical power was just what Snyder’s would need to compete with Rold Gold, which is backed by the corporate powerhouses of Frito-Lay and PepsiCo. What Snyder’s found so appealing about proCube was the ease with which it could be integrated with the company’s existing in formation systems. ProCube enables Snyder’s department heads to continue using Microsoft Excel spreadsheets to collect sales and returns data. These data are collected in a large data repository, where they are consolidated and organized before being used by proCube reporting software for analysis. The proCube software also uses manufacturing data from Snyder’s enterprise system. Snyder’s financial department now spends a couple of days preparing those same monthly, quarterly, and yearly statements that used to devour weeks’ worth of productivity. This is only the first step in what Snyder’s hopes is a chain of improvements that will result in new growth. The next step is to add new levels of detail to the profit and loss data that Snyder’s can collect and report so that the company can track and assess the profitability of individual products. Management could then use the proCube software to find out information such as how many bags of Honey BBQ Pretzel Piec es were sold in Michigan last week, or which stores and delivery routes are best servicing customers who like this product. The system will also enable managers to project sales for their unit for the next quarter or next year. Such a system requires additional work to implement. Dave Thomas, Snyder’s director of information technology, noted that to achieve the desired level of detail in its data analysis, the company must study all of its business processes. A comprehensive review will enable Snyder’s to determine what types of data result from their business processes and which data they actually want to use. These system enhancements will eventually provide information enabling Snyder’s to increase production and distribution frequency of its most popular products almost immediately, rather than having to wait for an end-of-the-month report. Likewise, production and shipping of less popular products can be curbed. In other words, Snyder’s will be able change its business model from one dependent on forecasts to one that’s more demand-driven. The first two phases of the proCube implementation carried a price tag of approximately a quarter-million dollars. The next phase introduced a corporate portal to provide Snyder’s department heads and executives with easier access to sales figures and distribution plans. The portal features a user-friendly Web interface through which managers can retrieve key data, as they require them. Upon completion, the cost of the entire venture should approach a half-million dollars. Snyder’s has also incorporated improved IT into other areas of its business. In 2003, Snyder’s chose Gelco Trade Management Group’s TMS Passport solution for its trade promotion funds management. Again, Snyder’s found an IT solution that could be implemented quickly without sacrificing power. Gelco’s TMS Passport promises a quick return on investment (ROI) for a competitively priced and scalable package. The package features fund management, deduction management, payments, and analysis and reporting capabilities. In turn, Snyder’s is confident that it can effectively plan and manage its trade promotion activities for years to come, even as the business continues to expand. The American consumer has continued to increase its intake of pretzels over the last decade, and the snack food industry as a whole continues to boom. Snyder’s faces stiff competition from rival Frito-Lay and other major players in the snack food industry such as Utz, Kellogg’s, and Kraft Foods. At the very least, Snyder’s has made a sincere attempt to transform its business practices with an eye toward rocketing to the top of the boom. The question remains whether a family-owned organization can continue to compete with major corporate players in an industry that has yet to hit its ceiling.

Microsoft Xbox Essay -- essays research papers

Usability Testing on Microsoft Xbox â„ ¢ Product usability testing has been around for quite a while now for the sole purpose of providing the consumers with the best product a company can. Some companies hire specific testing consultants who specialize in product testing and other companies just release beta versions of their product to a small market and collect feedback. Companies like Sony or Nintendo hire companies that test their products and make sure there are no problems with the product. Software companies, on the other hand, release test versions, also known as beta versions, of their products and improve their final product based on the feedback from the beta users.   Ã‚  Ã‚  Ã‚  Ã‚   There are many products that are released to the public that are not thoroughly tested. These products get tested like any other products, but they just don’t get tweaked and changed enough to be the best that they can be. This situation can be the result of the testing company not having enough knowledge of the product or poor diversity of the test groups or target audience. An example of a product not tested enough is the Microsoft Xbox. The Xbox, a game console released on November of 2001, marked Microsoft’s official entry in the gaming industry. Immediately after the release, users stated the Xbox was rushed into production and wasn’t properly tested. However, articles titled, â€Å"CES 2001: Microsoft Discusses the Announcement† and â€Å"Xbox Product Testing Initiated,† both...

How Did Hindenburg Undermine German Democracy in 1925-33? Essay

Paul von Hindenburg was the second president of the Weimar Republic, who had led Germany through economic prosperity of the Golden Age under Stresemann (1924-9), but also the series of severe crisis ranging from nationwide political revolts (1919-23) to worldwide economic depression (1929), that have influenced the Reichstag as a whole. For the first five years after taking office, Hindenburg fulfilled his duties of office with considerable dignity and decorum. Nevertheless, many claim that with the election of President Hindenburg, German democracy was doomed. There is a certain degree of truth in such statement, for Hindenburg had played a considerable role in undermining the German democracy in his later presidential years, through appointing Adolf Hitler (1933) chancellor of Germany in spite of his awareness of Hitlers dictatorial qualities, and invoking Article 48 under which the government no longer functioned democratically. Hindenburgs biggest mistake was to make Adolf Hitler chancellor of Germany in 1933, for this meant that an era of German elections and parliamentary life had come to an end, and an era of dictatorship and terror was soon to emerge. As the following evidence proves, Hindenburg was clearly aware that giving power to Hitler would be a vital step in the downfall of the Weimar Germany. In 1932, although the number of seats for the Nazis in Reichstag fell from 230 to 197 , it still remained to be the largest Party. Von Papen therefore offered to bring Hitler into his new government by giving him the Vice-Chancellorship. However, Hitler was not tempted and reiterated his desire for the Chancellorship, and would accept nothing less as his aim was complete power, not the sharing of power. When Von Papen put these demands to Hindenburg, and offered a way for Hitler as Chancellor, Hindenburg refused, and Papen, unable to command a majority in the Reichstag had to resign. In consequence, Hitler told Hindenburg he would form a presidential Cabinet, one whose powers would derive, not from the will or votes of parliament, but from the Presidency. Hindenburg could not accept these extraordinary terms and brought his negotiations with Hitler to an end, instructing his State Secretary to write to Hitler:The President of the Reich thanks you for your willingness to become head of a presidential Cabinet. He considers, however, that he would not be doing his duty to the German people if he handed over his Presidential powers to the leader of a  Party which has repeatedly emphasized its exclusiveness, and which has taken up a predominantly negative attitude. In these circumstances, the Present of the Reich cannot help fearing that a presidential Cabinet conducted by you would inevitably lead to a Party dictatorship, bringing in its train of bitter aggravation of the conflicts within the German peopleHindenburg thus turned to a former army officer, General von Schleicher and asked him to take over the Chancellorship. Some may argue that the reason for Hindenburgs dislike of Hitler was rather due to Hitlers personal backgrounds (he was Austrian). However, through Hitlers overly ambitious speeches and rebellious actions against the government shown in the prior years, (e.g. the Munich Beer Hall Pusch 1923) it is certain that Hindenburg was aware giving complete power to Hitler was not a clever idea, as it may inevitably lead to a Party dictatorship and a chaos within the nation. Nonetheless, he ended up giving power to the aggressive leader of the biggest Party of the Reich, undermining the German democracy. If it wasnt Hindenburg who in 1933 became convinced that there was no longer an alternative to Hitler and appointed him the Chancellor due to his advisers who without exception favored a government of national concentration under Hitlers leadership and the rumors that Schleicher was planning a putsch against Hindenburg, the vast human and ecological destruction of the twentieth century could have been avoided. Through Hindenburgs decision of appointing Hitler chancellor, Hitler came to power legally and headed his countrys government. In correspondence to Hindenburgs prediction, Hitler almost immediately forced the German legislature to give up its authority and made himself absolute dictator of Germany, taking the title of Fuhrer in 1934. Due to Hindenburgs decision and his failing attempt to make Hitler his puppet, the Third Reich lasted only 12 years and yet in those few years the history of Germany and the world changed under the influence of one man. Prior to Hitlers gain of power, Hindenburgs usage of Article 48 during his presidential years was also a significant factor which undermined German democracy. In 1930 Hindenburg appointed Bruning chancellor and agreed to sign presidential emergency decrees under Article 48 if the government faced opposition in the Reichstag. Therefore under Hindenburgs governing and Brunings chancellorship the government no longer functioned democratically  as Bruning relied on the presidents emergency powers to push through the legislation he desired. Article 48 gave the president special rights to issue emergency legislation, but the Reichstag could disapprove the presidents measure later. The president, in turn, could dissolve the Reichstag and call new elections. Thus, Hindenburgs policies were collapsing the German democracy as he represented an abuse of the constitutions emergency powers, which were initially meant to protect the democratic functioning of the constitution, not to disrupt it. Moreover, Hindenburgs failing energy and senility (he was 85 when he got reelected in 1932) made him an easy prey to his rightist advisors as he was heavily influenced by those who surrounded him and was open to their suggestions. Thus the extremist parties were profiting simultaneously from Hindenburgs ineffectiveness and the economic crisis which made enormous gains for the Nazis. After the Reichstag Fire in February 27 1933, Hindenburgs inability to lead the Weimar to the road of peace was proved as he was later agreeing to Hitlers demand of allowing him to use part of Article 48 which stripped people of their civil rights and allowed the police to make arrests without warrant, declaring a state of emergency. Hindenburg, though not fully trusting Hitler, nevertheless signed a Decree for the Protection of the People and the State taking away freedom of speech and assembly. His signature eventually undermined the Constitution and destroyed basic liberties. Hitler was able to take advantage of Hindenburgs senility and under Hindenburg, he and the Nazi Party could rise to full power. The unintentional methods of how Hindenburg undermined German democracy may vary. Among the few, two noteworthy reasons include Hindenburgs constant use of article 48 and his ineffective decision making skills which promoted Hitler as the chancellor of the Weimar Republic. However, it is inappropriate to hold him the most responsible character for the collapse of Weimar, for the constitutions downfall was due to numerous interwoven factors such as the instable social, economic and political aspects during the period 1929-33. Indeed, the tragic fate of German democracy cannot be attributed to any one major factor, because to single out any one factor ignores the complexity of the situation. Nonetheless the second president of the Weimar Republic, Paul Von Hindenburg, in spite of all the achievements  he had made in his early years, still remains to be regarded as an unimpressive leader who had given power to the brutal dictator—Adolf Hitler. The German democracy was thus doom ed with his decision, for Hitler neither took nor gained power through elections, but was given power by Hindenburg, a man with growing senility and disinterest in politics. http://en.allexperts.com/e/p/pa/paul_von_hindenburg.htmA History of the Twentieth Century, Martin Gilbert, p. 818A History of the Twentieth Century, Martin Gilbert, p. 818A History of the Twentieth Century, Martin Gilbert, p. 818A History of the Twentieth Century, Martin Gilbert, p. 819Germany A New History, Hagen Schulze, p. 243Exploring World History, John R. O Connor, p.556http://www.colby.edu/personal/r/rmscheck/GermanyD7.htmlhttp://www.colby.edu/personal/r/rmscheck/GermanyD7.htmlhttp://www.historylearningsite.co.uk/paul_von_hindenburg.htmhttp://www.studyzones.com/questionzone/detail.cfm?objectid=3F9B3DE7-8988-11D7-B24D00B0D049C8DF

How Is The Brain Changing And Developing - 867 Words

i. How is the brain changing and developing? The adult brain is crowned by the cerebral cortex which is a wrinkled mass of tissue which is  ¼ centimeters thick. The cerebral cortex contains many systems one of which is the limbic system of the brain that drives a person’s appetite, moods and emotions. There is a well connected relationship between the â€Å"feeling† area of the brain and the â€Å"thinking† area of the brain. One area effects the other at all times. Amygdala is the first part to respond to emotions that triggers a series of split second reactions within the emotional cord. Waves of nerve impulses travel down the brain stem that sets of an instantaneous response throughout the body. Scientists have discovered that emotions like fear, happiness, grief and anger have a physical place in the brain. These emotions can be seen though brain scans or MRIs. The emotions have specific neural circuitry that has been developed thorough the lifespan of a human though experiences. The pre frontal corte x has already developed so adults tend to make rational decision unless affected by mental illness. ii. What influences the brain (positively and negatively)? A negative factor that affects the development of the adult brain is chronic stress. The depressed brain has a pre frontal that malfunctions and grows dull and silent. The pre frontal cortex is the one responsible for right interpretation of emotions and higher thinking. Stress can cause the pre frontal cortex to interpret theShow MoreRelatedALS Essay1267 Words   |  6 Pagesyour body except your brain and also impacts physical function. CTE attacks only your brain and not your body. Young athletes with a history of repeated head trauma have higher risks of getting these diseases. These diseases are more common in contact sports. Concussions and head traumas are two huge factors to ALS and CTE. Multiple hits to the head are what cause concussions and head trauma. 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On the other hand, ALS can also be from a brain collision or hereditary. ALS causesRead MoreBiomechatronics: Analyzing Human Motion Essay553 Words   |  3 Pagesdefects. Scientist are edging closer to developing biomechatronic; merging man with machine. Bimechatronic scientists attempt to make electronic devices that interact with the body’s muscles and nervous system with the aim to enhance human movement. Dr. Hugh Herr, a leading scientist and his team are working on developing biomechartonics using computer models and camera analyses to study the movement of balance. (How Stuff Wor ks Inc, 2005) They are also researching how electronic devices can be interfaced

Language in Beowulf Essay - 767 Words

So many languages, so many cultures. So many people, so many minds. One of the hardest things for humans to interpret is language, especially if the language they are interpreting is one they are not primarily familiar to the language they are interpreting. A result of this is a myriad of interpretations, each with their own individual ‘twist’ depending on the translator. This applies immensely when it comes to the ancient but timeles epic poem Beowulf. Beowulf was written in Old English by an unknown author between the centuries of 800 AD and 1000 AD. Year after year, a new translation is made by an author. Each translation is completely different, yet still the same poem. It is tedious for authors to make their translation literal to the†¦show more content†¦Heaney gives Grendel a personality while still following the plot lines of the original epic. Heaney even gives Hrothgar, the King of Danes, character flaws. In truth, Bewoulf is awfully egotistical and fo cuses on himself most of the time. One of the main reasons why he defeats Grendel is for his reputation. Beowulf is also a hero in some ways, and is loyal to his kings and nobles. Grendel is a monstrosity and a killer, but has fair traits and only wants to be accepted. Heaney also is true to the original epic; He uses modern grammar to make the syntax correct in English, as opposed to other translations, where they add unnecessary grammar to enhance their version of it. Personally , I would like to read the epic as it truly is; not a fabricated version of the text. â€Å"’For the sight I see to the Sovran Ruler be speedy thanks!† (929-930 Gumerre).Gumerre uses unnecessary vocabulary and twists words into completely different words. Looking at the same excerpt from both translations, I see that Gumerre’s translation tries too greatly to glorify almost every line of the poem. â€Å"’First and foremost, let the Almighty Father be thanked for this sight.† (927-928, Heaney) Heaney uses realistic vocabulary and literal meaning to the same excerpt. Also, Heaney’s syntax is understandable and not confusing, as opposed to Gummere’s. Syntax plays a very important role in the translation of this poem, it is imp erative that it is correct so it is readable andShow MoreRelatedHeroic Values In Beowulf731 Words   |  3 PagesBeowulf, written by an unknown Anglo-Saxon poet, displays heroic and demonic behaviors. Taking place in the Anglo-Saxon era between 449-1066 A.D. Within this era, three civilizations arose; The Anglos, The Saxons, and The Jutes. Anglo-Saxon Invaders took control over most of England, becoming the earliest civilizations to settle on England. The Anglo-Saxons relished and honored four main values; courage, strength, glory, and loyalty. Beowulf, an epic poem, denotes the important Anglo-Saxon valuesRead MoreBeowulf: an Epic Hero983 Words   |  4 PagesNate Gauvain British Literature Beowulf Essay 9/22/04 Beowulf: An Epic Hero According to Abrams, the heroic poem is a long verse narrative on a serious subject, told in an elevated style, and centered on a heroic or quasi-divine figure on whose actions depends the fate of a tribe, a nation, or the human race. Beowulf fits Abrams description of an epic, exhibiting all of the characteristics listed throughout the book, thus defining Beowulf as a hero and making the book an epic through itsRead More Epic of Beowulf Essay - Alliteration in Beowulf1297 Words   |  6 PagesAlliteration in Beowulf  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚        Ã‚  Ã‚   The diction of the Old English poem Beowulf is distinguished primarily by its heavy use of   allliteration, or the repetition of the initial sounds of words.    In the original manuscript version of the poem, alliteration is employed in almost every line (or two half-lines); in modern translations of the poem this is not so. Beowulf uses alliteration [my italics] and accent to achieve the poetic effect which Modern English poetry achievesRead MoreA Realistic Twist on an Ancient Myth Essay1155 Words   |  5 PagesGrendel’s attack on Herot in the 2005 film adaptation of the Beowulf epic, Beowulf and Grendel, appears a little more pragmatic than the native text. Sturla Gunnersson, the film’s director, changes key qualities in both Grendel and Beowulf’s medieval characters in order to portray them as more human versions of their ancient counterparts. The contemporary Grendel appears more like a warrior and less like a monster, while the contemporary Beowulf appears less heroic. The original text depicts GrendelRead MoreA Critical Appraisal of: Beowulf and Gilgamesh Essay examples1640 Words   |  7 PagesA Critical Appraisal of: Beowulf and Gilgamesh There are many differences and critical comparisons that can be drawn between the epics of Beowulf and Gilgamesh. Both are historical poems which shape their respected culture and both have major social, cultural, and political impacts on the development of western civilization literature and writing. Before any analysis is made, it is vital that some kind of a foundation be established so that a further, in-depth exploration of the complex natureRead MoreOn What Occasions Does Norse Mythology Play an Important Role in Beowulf?964 Words   |  4 PagesIntroduction On what occasions does Norse Mythology play an important role in Beowulf? Throughout the story of Beowulf, Norse Mythology has been an important factor of the story’s continuation. While they both have interactions with Christianity, they are both very important. Norse Mythology has existed as early as the 10th century. Just like how Beowulf, and many other epics have been told, Norse mythology was preserved through the tradition of oral preservation. Norse Mythology It is saidRead MoreThe Anglo-Saxon Sonnet: Rewriting Shakespeare’s Sonnet 1301609 Words   |  7 PagesThe Anglo-Saxon Sonnet: Rewriting a Shakespeare’s Sonnet â€Å"130† Through the Eyes of the Author of Beowulf My woman’s sight-seers shine like the sun; Her kiss-givers grant a great fiery glow; Her bone-house is a rare beast made to stun; The hairs on her head hang as soft as snow. Like a pollen-producer gleams garnet, Her cheeks blush, blinding any early man; Unlike a slimy serpent’s foul sweat, Her scent smells of fresh gold, or better than. Her voice flows like the whale-road, that I’mRead MoreCompare and Contrast of Beowulf and Sir Gawain and the Green Knight600 Words   |  3 PagesCompare and Contrast of Beowulf and Sir Gawain and the Green Knight Beowulf is an epic poem that was written in the Anglo-Saxon time period where only a few privileged people were able to read and write while Sir Gawain and the Green Knight, which is also an epic poem, was written in the Middle English time period where reading and writing was more wide-spread. While both the epic poem Beowulf and Sir Gawain and the Green Knight have similar protagonists, the main character of each poem also hasRead More Epic of Beowulf Essay - Foreign and English Translations and Versions of Beowulf1541 Words   |  7 PagesForeign and English Translations and Versions of Beowulf   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From 1805 until the present there have been introduced an abundance of paraphrases, translations, adaptations, summaries, versions and illustrations of Beowulf in modern English and in foreign languages due mostly to two reasons: the desire to make the poem accessible, and the desire to read the exotic (Osborn 341). It is the purpose of this essay to present a brief history of this development of the popularity of the poem andRead MoreMain Ideas and Themes of Beowulf Essay1138 Words   |  5 Pages Beowulf and Sir Gawain have many things in common. We will be discussing them later on, but their main similarity is that theyre both heroes. A hero is a person who must pass through a test and a battle (mental, spiritual or physical) to help someone else. He must be selfless, and act for others rather than himself. All societies have supported heroes, like the ancient Greeks Hercules and the modern day Spiderman. These are hero stereotypes, with supernatural

Business Plan-Bakery - 2320 Words

Madison’s Cafà © 123 Main Street Madison, WI 5714 Owner Executive Summary Madison’s cafà © is a new bakery cafà © establishment located on the east side of Madison, WI. Madison’s cafà © hopes to bring interest to the local working class with its wide range of bakery good and simple lunch choices. This company plans to put together a strong marketing campaign to make our self known in hopes that the customers will continue to come back once they know what we are all about. Table of Contents Executive Summary Market/Industry Anaylysis 1 Business Concept 1 Trends 1 Customers Channels 2 Value Chain 3 Competitors 4 Marketing Plan 6 Target Market 6 Branding 6 Communication 6 Advertisement 7 Distribution 7†¦show more content†¦Being able to get out of the house and relax for a few moments before work with a nice healthy breakfast. This cafe is ideally a place where anyone can come sit relax, read, surf the internet and enjoy time to themselves. Industry Analysis My service solves a small problem of connivance while adding a very homey environment for those customers who decide to sit down and enjoy their meal or coffee. I would plan on having just one bakery cafà © to start which would be located on the east side of Madison, WI. Based off my geographic area and the popul to be able to find out my potential market I would need to find the to be at around 15,000 people to start out of the 230,000 that reside in Madison, WI. This is a small percentage of the population of Madison but for my target market this number is reasonable. Value Chain The main market segment that my business is trying to market to are those over the age of 30 who live near the east side of Madison that enjoy deli type foods and a quite environment. Based off what Panera Breads general manager had said I believe this segment is increasing, due to more and more people wanting to try and eat healthier while on the go. 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Sexuality and Gender in the Therapeutic Relationship Free Essays

Sexuality and gender in the therapeutic relationship There is a minefield awaiting the counsellor who has not given much time in the study of gender issues in the therapeutic relationship. When we enter a room to see a client, we are encouraged to bring ourselves as a complete person, so we can create a relationship with the client, and thus facilitate the changes he/she needs. To bring ourselves into the relationship we bring all aspects of our identity including our sexuality and our sexual hang-ups and our pre-conceived gender notions. We will write a custom essay sample on Sexuality and Gender in the Therapeutic Relationship or any similar topic only for you Order Now In spite of the fact that we are in a post-Victorian, post Irish catholic guilt, post free love time. We all carry the accumulated burden of our forefathers, educators policy makers and others. Firstly being male or female dictate how we deal with any situation. Whether its talking to our mothers to opening a can. Our gender and how we perceive ourselves in it informs our view of the world. If we look at the profession itself as a whole, counselling is defined by gender. Simply put there are more female counsellors than male by a huge factor. Also there are many more female clients than male. This tells us volumes. The profession is a caring one and is top heavy with those whose gender attract them to the caring professions. This puts a gender bias on all that psychotherapy does. Also the predominance of female clients can put the few male counsellors on their guard. This is because the person sitting opposite us in the room is our client, but also is a woman, with physical attributes and a subject of attraction to the male counsellor. Counselling is a one-to-one relationship that exists between two humans in which one is the focus ant the other is the companion or guide. The sex of the two protagonists is probably the first aspect that will impress upon either one. â€Å"The client coming for the first time might already know that she or he will be seeing a man or a woman. She might have certain expectations as result of this knowledge, for example she might expect a woman to be gentle and supportive and a man to be more judgemental and confrontational. † Palmer (1997) Therapy will tend to be dominated by the structures that society imposes on both the counsellor and the client. Once the therapist is aware of this here are two ways he/she can go. First they can try to act as if they are a â€Å"tabla rasa† or blank slate and be as neutral as possible and hope that by being counsellor first and a sexual being second. This is guaranteed to be a failure, primarily because the blank slate idiom is aspirational and not very practical. Also it goes against concreteness as the therapist will not be â€Å"there† in any real sense and wil l not function in any valid person centred way. The other alternative is â€Å"Explicit treatment†, which put gender issues at centre stage of therapy. This requires a clear understanding of the gender position of both protagonists in the therapeutic relationship. The dynamic between both is not a static situation as the initial meeting causes automatic reaction in the therapist. For example when faced with an attractive female client a male counsellor may think. â€Å"Nice smile, good legs† or â€Å"not pretty†, etc.. This gives way to â€Å"Good speaker, Lovely laugh,. † Then the presenting problem is aired and it would be hoped that the â€Å"skilled helper† mentality kicks in. But the societal hooks have dug into the therapist and may affect his relationship with the client. So until gender is expressed in some way it is hidden and can surface in an unhelpful way. There are many ways that this can be expressed. If part of the problem is self confidence issues, there would be a perfect lead in to a confidence boosting â€Å"You see yourself as ugly but you are an attractive woman with a strong personality. † for example. If the client dresses attractively it may be how she always dresses, perhaps as armour against the world. When people begin to see a counsellor they often see this as a new beginning and the attractive dress of the client might be an expression of her â€Å"newâ€Å" personality, making a strong effort to face the world more robustly, and to leave it uncommented on might do harm to her new-found confidence. Also it may be simple transference, so this should be explored in the therapeutic relationship. Other Gender Issues In our world we are also subject to the â€Å"Dominant Discourse† of our society. These are the system of statements, practices, and structures that share a common value and sustain a world view. It is so easy to let our societies be reflected in the therapy room, especially how we view gender. The best way to insure that society’s dominant discourses do not alter the desired â€Å"shape† of therapy is to make gender issues explicit in the therapy dialogue when relevant to the discussion. Explicit treatment can lead to reconstructions of the dominant discourses or at least an opening up to alternative discourses. We make assumptions when we meet clients, Housewife, business man, etc.. The male therapist may feel pressured to â€Å"fix† his female clients â€Å"problems† A female therapist may feel the need when dealing with a male client to display a very strong nurturing role and may avoid challenging her client into action. Conversely the therapist may, when facing a powerful man with attitude to match may become businesslike and direct because that is what society tells us to do when we â€Å"do business†. Same sex client and counsellor can be a problem too. Two people, especially if their backgrounds are similar, can collude with one another and not challenge if the therapist is not aware of the human tendency to let a cosy cartel of collusion to develop between two people of the same sex. There also may be a frisson between two people of the opposite sex and may cause an unease between them just because they are the opposite sex and carry whatever societal burden is imposed on them. The above attitudes are â€Å"static† and can be monitored and adjusted if the counsellor is aware of their presence and their effect can be lessened by self examination, supervision and personal therapy. But there is a more insidious side to gender issues. This is a â€Å"fluid† attitude change. If a male counsellor has been out for a game of rugby with his friends he could have a more â€Å"macho† base to his personality than if he has recently left the embrace of his loving wife and family. This could affect his dealings with a client. How we interact with our fellow man is affected by our experiences immediately before meeting them. An incident while driving may put us in an emotional state where our patience with the opposite sex may be compromised. There is an unfortunate side effect in the way society loudly defines our gender and how it manifests itself. We can become so preoccupied by our gender and the its affect on us in the counselling room that by being careful about how it affects us that we cease to be effective in our dealing with another human. AN ALTERNATIVE VIEW Janet Shibley Hyde of the University of Wisconsin-Madison has reviewed evidence from studies on cognition, communication, social and personality variables, psychological well-being, motor behaviours and other variables. She has turned all these aspects of gender in to one â€Å"meta survey† and came to the conclusion that fully 78% of the much vaunted differences between me and women are small or close to zero. (Hyde, 2005). There are 3 main areas of difference. Sexuality – in particular attitudes to sex in uncommitted relationships, Aggression – Men are usually the more aggressive . Motor performance – Men are better at throwing, jumping, running and such. So why are we so hung up on our differences if there are so few between the genders? Society has painted them in lurid colours and made us believe they are intractable. Perhaps it is not our position as men or women, but our position as humans that looks for differences that are not there, to define us as people. It also reminds us that rather than accuse the nebulous â€Å"Society† of putting a bias on our view of other humans we should remember that we are society ourselves. As Hyde puts it â€Å"It is time to consider the costs of over inflated claims on gender differences. Arguably, they cause harm in numerous realms, including women’s opportunities in the workplace, couple conflict and communication, and analyses of self-esteem problems with adolescents. Most important, these claims are not consistent with the scientific data. † Hyde (2005). Also there is the concept of gender as limiting rather than defining. Judith Butler (1956-) is Professor of Comparative Literature and Rhetoric at the University of California, Berkeley, and is well known as a theorist of power, gender, sexuality and identity. In her most influential book Gender Trouble (1999), Butler gave the history of feminism, a much vaunted alternative to the common view of gender, and argued that they had made a mistake by trying to assert that ‘women’ were a group with common characteristics and interests. That approach, Butler said, performed ‘an unwitting regulation and reification of gender relations’ — and reinforced the simplistic binary view of gender, albeit from an alternative view. If there are only two sides then no matter what side we choose we still support a simple binary view. Rather than opening up possibilities for a person to form and choose their own individual identity, â€Å"masculinism† never did it and feminism has closed the options down. Butler argues that sex (male, female) is the cause of gender (masculine, feminine) which is seen to cause desire (towards the other gender). Butler’s approach is basically to destroy the supposed links between these, so that gender and desire are flexible, unmoored from biology and not ’caused’ by other stable factors. Butler says: ‘There is no gender identity behind the expressions of gender; †¦ identity is performatively constituted by the very â€Å"expressions† that are said to be its results. ‘ Butler J. (1999) . In other words, gender is a performance; it’s what you do at particular times, rather than a universal who you are. In the counselling room we may be victims of this binary problem. CONCLUSION As I read back over this essay I find that I have no personal recognisable stance on the issue of gender and sexuality. Perhaps I have had the fortune to be brought up in a liberal, forward thinking household and am less affected by society’s strictures. But alternatively I may be carrying around significant biases but not realise it. Also, if Hyde is right, I may be carrying around biases for differences that in the main part do not exist and this essay is a figment of my own imagination, an illusion that I share with the rest of humanity. And if I carry such a burden, the all of my fellow human carry similar ones so perhaps they cancel each other out. If we are to be real in the counselling room and we subscribe to Ms. Butlers ideas that unless we are careful to separate from gender we continue to perform the dance that we have been trained to do for millennia. BIBLIOGRAPHY Palmer Stephen, McMahon Gladeana, (1997), â€Å"Handbook of Counselling† page 272, Routledge. New York. Hyde, J. S. (2005). The gender similarities hypothesis. American Psychologist, 60(6), 581-92. And 590. Butler Judith (1999) â€Å"Gender Trouble† p 25. Routledge New York How to cite Sexuality and Gender in the Therapeutic Relationship, Papers